When Skyetel reseller customers inquire about the diverse advantages that VoIP services can bring to their businesses, one often-overlooked benefit is the integration of on hold music and messaging. This essential feature not only enhances the customer experience but can also serve as a powerful avenue for increasing revenue.
The Importance of On Hold Music and Messaging
Enhancing Customer Experience
In the realm of customer service, every interaction counts. Skyetel encourages its resellers to help businesses transform the often-overlooked hold time into a pleasant and informative experience for callers. While some businesses may initially view on hold music as merely a way to reassure callers that their call has not been disconnected, there is potential to achieve much more.
Engagement and Retention
For forward-thinking companies, on hold music and messaging offer an opportunity to engage and retain the attention of customers. Marketing-savvy businesses utilize this time to convey important and timely messages to a captive audience. These strategically designed messages can effectively drive action, often prompting callers to explore services or products they might not have considered otherwise.
Tips for Effective On Hold Music and Messaging
1. Play Music That Fits the Brand
Selecting the right music is key to reinforcing a brand's identity. While classical music may suit a corporate setting, it is important to customize the selection to reflect the specific business. For instance, a veterinary clinic might choose to play upbeat, animal-themed songs like "Who Let the Dogs Out" to create a welcoming and relevant atmosphere for their clients. Tailoring music to align with the business theme ensures a cohesive and memorable experience for callers.
2. Provide Valuable Information
On hold time presents a unique opportunity to inform and engage customers. For instance, if a caller is contacting a restaurant to place an order, the on hold messaging could highlight current dinner specials, feature a chef discussing their favorite lunch dish, or promote upcoming happy hour events. By delivering valuable information during this time, businesses can increase customer satisfaction and potentially boost sales.
3. Keep Content Fresh
To maintain caller interest and ensure the relevance of the information provided, it is crucial to regularly update on hold messages. Rotating messages rather than playing the same content on a loop keeps the experience dynamic and engaging. Regular updates ensure that customers receive the most current information and are more likely to remain attentive and interested.
Skyetel's On Hold Solutions
Skyetel offers a variety of customizable on hold music and messaging options to its resellers. These solutions are designed to enhance the customer experience and support businesses in maximizing the potential of their on hold time. Resellers are encouraged to inquire about these options and share this valuable knowledge with their customers, empowering them to transform the on hold experience into a strategic marketing tool.
